Madonna launched her first gym in Mexico City, Mexico on Monday, November 29, 2010. Her gym is called Hard Candy Fitness Center and the gym’s motto? Harder is Better!
Madonna says she chose Mexico City to launch her gym, Hard Candy Fitness Center, because it is ‘a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States.’
More Hard Candy Fitness centers are being prepared to open in other cities around the world. In the next year.
For the opening of the center, Madonna treated about 20 club members to a 45-minute gym and dance lesson.