General Motors will make history on Christmas eve with the announcement of Mary Barra to become the first woman ever to head a major U.S. automobile company, shattering the glass ceiling that seemed to stop female executives from reaching the top leadership of American auto brands. The elevation of Barra should prove to be an important public relations move as well, and should have some traction moving some female customers. The attractive 51 year old executive holds degrees in engineering and in business, holding a Master’s degree. Her father was a die maker for Pontiac, making the company the family business of sorts.
GM has been on the rebound as well, earning on the order of $20 billion in profits since 2010 when the company was able to successfully restructure and emerge from a bankruptcy scare and received TARP funds from the U.S. government.