The Year of the Rabbit on the Chinese lunar calendar may be just the ticket for Playboy Enterprises Inc. The company opened a new Playboy club in Macau last month and is hoping to expand the Playboy brand through Asia.
Playboy hasn’t done so great in Asia in the past. Its been banned in China and the Muslim-dominated Indonesia just hasn’t been feeling the love for the non-burqua wearing Playboy Playmates. Those bunny tails just weren’t doing it for them.
Now that it’s the Year of the Rabbit, Playboy is hoping to turn that around, hoping that the bunny will be the in thing in Asia for 2011.
You can read more details here.
Here’s hoping that the Year of the Rabbit opens up a whole new market of bunny-tail wearing Playboy Playmates in Asia for 2011. Hugh Hefner may need it with a brand new young wife.
playboy year of the rabbit asia