Phelps' Olympic feat lifts NBC to 18-year record (Wizbang Pop!)

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Phelps' Olympic feat lifts NBC to 18-year record

Published: August 18, 2008 - 8:00 AM

Day nine of the Summer Olympics in Beijing, featuring swimmer Michael Phelps' historic gold-medal triumph, gave NBC its most watched Saturday prime-time broadcast in 18 years, the network said on Sunday.

The telecast averaged 31.1 million U.S. viewers, NBC's biggest audience for a Saturday night program since an episode of "The Golden Girls" spinoff "Empty Nest" drew 31.4 million viewers in February 1990, according to Nielsen Media Research data cited by the network.

Phelps was just 4 years old at the time, NBC said.

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Comments (3)

And I thought it was the wo... (Below threshold)

1. Posted by epador | August 18, 2008 10:07 AM | Score: 1 (1 votes cast)

epador:

And I thought it was the women's beach volley ball that was carrying the NBC ratings.

1. Posted by epador | August 18, 2008 10:07 AM | Score: 1 (1 votes cast)

Posted on August 18, 2008 10:07

Great. NBC spent how many ... (Below threshold)

2. Posted by langtry | August 18, 2008 10:50 AM | Score: 1 (1 votes cast)

langtry:

Great. NBC spent how many billions on what has essentially been a nine-day long Swim Meet. Enjoy your ratings blip, NBC, 'cause it won't last!

2. Posted by langtry | August 18, 2008 10:50 AM | Score: 1 (1 votes cast)

Posted on August 18, 2008 10:50

Ah, the halcyon days of bro... (Below threshold)

3. Posted by Jayemay | August 19, 2008 7:34 PM | Score: 0 (0 votes cast)

Jayemay:

Ah, the halcyon days of broadcast TV when an episode of frickin' Empty Nest could draw 31 million viewers.

3. Posted by Jayemay | August 19, 2008 7:34 PM | Score: 0 (0 votes cast)

Posted on August 19, 2008 19:34

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