The latest advertising campaign in Mexico from Swedish vodka maker Absolut promises to push all the right buttons south of the U.S. border, but it could ruffle a few feathers in El Norte.
The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.
The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.
Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)
The campaign taps into the national pride of Mexicans, according to Favio Ucedo, creative director of leading Latino advertising agency Grupo Gallegos in the U.S.
[lat]
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Comments (3)
I wonder if they'll have a ... (Below threshold)1. Posted by Bob | April 7, 2008 10:21 AM | Score: 0 (0 votes cast)
I wonder if they'll have a campaign showing Palestine reclaiming the land where Israel currently exists?
1. Posted by Bob | April 7, 2008 10:21 AM |
Score: 0 (0 votes cast)
Posted on April 7, 2008 10:21
2. Posted by DoubleU | April 7, 2008 8:34 PM | Score: 0 (0 votes cast)
The new ad was shown here:
http://www.sondrak.com/index.php/weblog/there_fixed_it/
2. Posted by DoubleU | April 7, 2008 8:34 PM |
Score: 0 (0 votes cast)
Posted on April 7, 2008 20:34
3. Posted by Maggie | April 7, 2008 8:43 PM | Score: 0 (0 votes cast)
DoubleU,
LOL!
3. Posted by Maggie | April 7, 2008 8:43 PM |
Score: 0 (0 votes cast)
Posted on April 7, 2008 20:43