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Studios Consider Withdrawing Ads From Network TV

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Given the increasing use of digital video recorders, some movie studios are balking at paying high prices for ads to promote the opening of their latest releases when people might skip the ads entirely or watch them after the movie has already opened.

"For the studios, the commercial message is timely. It has to be day-specific," Jeff Robinson of Palisades Media Group told the online edition of Advertising Age.


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