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Seinfeld Makes Big Buzz with Entrance

The 2007 Cannes Film Festival kicked off with old-fashioned PR smarts this morning when comedian Jerry Seinfeld, flying in on a metal cable, landed onto the beach dressed as a bee to promote his upcoming animated "Bee Movie."

The high-wire stunt followed a 20-minute presentation from "Bee Movie," a film that Seinfeld's been working on for more than two years. It's the next major release for DreamWorks Animation after "Shrek the Third," which debuts this week.


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