SJP Makes Sylish Cheap (Wizbang Pop!)

Style icon Sarah Jessica Parker only wore designer clothes in "Sex and the City." But her own sportswear line, which launches this June, promises affordable fashion for the masses, with every item priced less than $20.

Parker, a former spokeswoman for Gap Inc., (Charts) has paired up exclusively with mall-based collegiate wear seller Steve & Barry's to sell her "Bitten" label beginning June 7.

Steve & Barry's has become one of America's fastest-growing national mall-based concepts selling clothing and accessories at $20 or less.

BittenSJP.com

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