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Apple Ditches 'Mac Guy' In New Ads

Apple's "I'm a Mac" campaign is almost perfect: It's funny, memorable, and efficiently lays out the advantages of Macs over PCs. It's only defect: Virtually everyone who watches it comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus.

Small wonder, then, that as Apple prepares a new batch of commercials, "Mac guy"--aka Justin Long, of Dodgeball and Herbie: Fully Loaded semi-fame--is nowhere to be found. A rep for Long confirms that his days as an Apple pitchman are over: "Every ad you see Justin in is for that previous time period only," she tells Radar. "There's no long-term deal with him." She adds (somewhat implausibly, perhaps), "Justin's a movie star, not a commercial guy."


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Comments (3)

"Virtually everyone likes t... (Below threshold)
bob:

"Virtually everyone likes the "PC guy" while wanting to push the "Mac guy" under a bus."

Which PERFECTLY reflects real-life. Why would Apple change such an accurate commercial?


No need to be a hater, Bob.... (Below threshold)
SSQ:

No need to be a hater, Bob. Some of us just don't want to worry about all those viruses and our computers crashing all the time.

I love the MAC guy. ok so h... (Below threshold)
bella:

I love the MAC guy. ok so he got a little bitchy in the end but still.... he did look suave in his suit. justin long is cool.


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