Madonna To Be New Face of H&M (Wizbang Pop!)

The Material Girl is going to try on some new material when she slips into clothes from H&M as the face of the fall campaign for the Swedish retailer.

The global campaign, created in-house, will launch in August and run through the fall in magazines and outdoor billboards.

The perennial pop star is in the middle of a much-hyped U.S. tour.

Details at the cut

BrandWeek

H&M will supply a complete offstage wardrobe for the star and her touring troupe, including her band, dancers, and crew members. She will be dressed by designer Jean-Paul Gaultier while on stage. In addition, H&M is designing a Madonna tracksuit that will be available in stores in August.

"Madonna picked out people she works with all the time to be in the campaign with her to show the diversity and personal styles that anyone can dress in H&M," said rep Jennifer Ugliaro.

The retailer also will launch in October a separate campaign for its newest designer collaboration, Viktor & Rolf.

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